上海牛津英语6A：unit1 Out and about Project
|
课 题 |
M4 Unit1 Project | ||||||||
|
学习目标 |
知识目标 |
（1）通过详读阅读材料，更好地理解文章并了解策划广告宣传活动的主要环节。 （2）学习重要单词、词组和句型 | |||||||
|
能力目标 |
引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。 | ||||||||
|
情感目标 |
关注健康、热爱生活 | ||||||||
|
学习重点 |
（1）理解文章并了解策划广告宣传活动的主要环节 （2）学会用所学词汇、短语和句型表达自己对广告看法 | ||||||||
|
学习难点 |
理解文章并能制作广告 | ||||||||
|
课前自学 | |||||||||
|
一、翻译下列短语 1．依靠 2.提前 3.吸引 4.关注 5.涉及 6.将鈥︹�Ρ泶锴宄� 7.弄清楚 8.因为 9.有毒化学物品 10.肺癌 11阻止鈥︹�Σ灰� 12.放弃 13.通知 14.与鈥︹�τ泄� 二、预习project，思考下列问题 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? 4.Why is anti-smoking chosen as the subject of the ad campaign? 5. What is the main aim of the anti-smoking campaign? 6．How can high-school teenagers be convinced not to start smoking? | |||||||||
|
课堂交流展示 | |||||||||
|
一、展示课前预习的第一题。 二、分小组讨论并展示课前预习的第二题。 三、填空
| |||||||||
|
课堂达标检测 | |||||||||
|
一．翻译句子 1、有别于一则具体的广告, 广告宣传活动是一个有组织的广告计划, 用各种不同的广告形式以到达特定的目标受众. 2、重要的是，你得确切弄清楚想要告诉受众什么、想让他们做什么。 3、为了让受众作出预期的反应，努力去吸引他们是很重要的。 4、当组织一场广告宣传活动时，有许多不同的方式可用来传递讯息。 5、我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。 二、单选题 1. While doing shopping, people sometimes can鈥檛 help ______into buying something they don鈥檛 really want. A. persuade B. persuading C. being persuaded D. to be persuaded 2．European football is played in over 80 countries, ________ it the most popular sport in the world. A. making B. makes C. made D. to make 3．The speaker raised his voice but still couldn鈥檛 make himself _______. A. hear B. to hear C. hearing D. heard 4．_______ those old photos, he couldn鈥檛 help thinking of those days in Yan鈥檃n. A. To see B. Seeing C. Seen D. Saw 5．You鈥檒l regret _______ this film! A. not saw B. not to see C. having not seen D. not having seen 6．A _______ customer is _______ who has no complaints. A. satisfied; people B. satisfying; that C. satisfy; which D. satisfied; one 7．_______is a highly developed twentieth-century industry. A. Advertisement B. Advertising C. Advertise D. Advertiser 8．My father ____ smoke heavily , but now he doesn't smoke any more . A. use to B. was used to C. used to D. was used 9．Education ____ white settlers only in Australia in the past. The natives could not go to school. A. intended for B. was intended for C. intended to D. was intended to 10．鈥� How often do you eat out? 鈥擾_____ , but usually once a week. A. Have no idea B. It depends C. As usual D. Generally speaking | |||||||||
| 相关文章： | ◇ 牛津小学英语5B教材分析 | ◇ 大班英语教案 where do you live |
| ◇ 新标准英语三年级第一册第四模块 | ◇ unit4 |
